Top 5 -yesterday
- UK: Grower reduces greenhouse temperature by more than 6°C during heatwave with no cooling, fog systems
- Understanding the profitability of your greenhouse
- Agave: The new drought-tolerant California crop?
- Patromex and DIDIHU partnership invests in modern plant for value-added coconut substrates
- US: Larry Ellison is feeding Hawaii from his high-tech hydroponic farm on Lanai
Top 5 -last month
- Vertical farming technologies tool in researching and fighting diseases
- German retailer Kaufland and horti-family Reichenspurner open new greenhouse
- "Water is the new gold"
- Growing strawberries from seeds becoming increasingly popular
- Higher productivity and earliness are the story behind these pink greenhouses
challenging year makes business thrive:
Canada: Rosa Flora going stronger than before
Arielle Deboer, Ralph Deboer, Joshua Bulk
Rosa Flora did not have time to rest after the disaster, because they had to keep up with the demand, especially for the snapdragons. “Customers missed the snapdragons the most, so we had to start up our snapdragon production as soon as possible,” explains Arielle Deboer. Therefore, they needed to reconstruct the greenhouses rapidly. Luckily, during the reconstruction the weather was good and it was possible to continue the production of snapdragons on a smaller scale. Within the month, they also purchased an ongoing snapdragon operation in Welland to supplement their rebuilding efforts.
Plant 5, 100% rebuilt
Plant 5, in which snapdragons are growing, is 100% rebuilt now. There are no significant differences between the old and new greenhouses. The pre-fire greenhouses were already equipped with the newest technology, so the same technology has been implemented in the current greenhouses.
“Nobody wants to have this happen again. So we are doing whatever we can to make sure that it will not ever happen again.” Despite the fact that the cause of fire was never determined, Rosa Flora doesn’t take any risks; the new warehouse is now protected with firewalls.
Reconstruction of the new greenhouses
Due to the fire and following decrease in the supply of snapdragons, the prices for the favoured product increased significantly. “When we re-entered the market, we were lucky to enter a strong market.” That coupled with reconstruction efforts caused an increase in employment.
During this challenging year, the business became stronger. “In a time of crisis, it brings out the best in people, and in some people the weaknesses. Therefore, our management team is committed and works very hard because they care. They go above and beyond our expectations. This makes us stronger”. Besides, weak areas were identified. “Since everything was shaken up, we took it as an opportunity to re-establish new routines and new ways of doing things. “
“A crisis brings people together”. Not only the employees, but also the community of Dunnville was very supportive with messages and lending equipment. “I was surprised and amazed that we are part of such a caring community.”
Arielle Deboer anticipates a future of growth and change for Rosa Flora. “I think we are nimble enough to change with the changing times.”
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Other news in this sector:
- 2022-08-12 US: Larry Ellison is feeding Hawaii from his high-tech hydroponic farm on Lanai
- 2022-08-12 Technology upgrades and a brand refresh for Australian strawberry producer
- 2022-08-12 Special restaurant experience: 3D visualization of the food's journey to your plate
- 2022-08-11 James, Jack and the 13 feet cucumber plant
- 2022-08-10 UK: "Now into its 16th season, this site is still extremely efficient"
- 2022-08-09 How Singapore is turning multi-story car parks into farms
- 2022-08-09 Italy: New 2 hectare project makes products available all year round
- 2022-08-09 Dutch Berries: 20 hectares of high-tech strawberry cultivation
- 2022-08-08 Japanese strawberry grower increases production thanks to hanging kit
- 2022-08-08 IE: Boyne Valley community greenhouses helping to feed the hungry
- 2022-08-08 NZ: Downsizing crops, but passion for tomatoes remains strong
- 2022-07-22 Belgium: "In comparison to last year, we’ve doubled production, as well as our revenue"
- 2022-07-22 China: New demand for leafy vegetables brings opportunity to the industry
- 2022-07-21 China: Looking into a 73 hectare greenhouse park
- 2022-07-19 How plants are cooling greenhouses during the heatwave
- 2022-07-14 US (NY): Food trends are driving the demand for specialty mushrooms
- 2022-07-12 German retailer Kaufland and horti-family Reichenspurner open new greenhouse
- 2022-07-11 "New farms start operating by the end of the year"
- 2022-07-07 "Once you have fought temperatures above 35°C for strawberries, leafy greens aren't very daunting"
- 2022-07-05 Founder of Fairtrasa opens up during podcast about being kidnapped by Mexican gangsters