Participants came from the U.S., Canada, Mexico, and more than 22 other countries representing Africa, Asia, Central America, Europe, Middle East, Oceania, and South America. The event gathered professionals from all aspects of the horticulture industry, including garden and floral retailing, greenhouse and nursery production, plant breeding, landscaping, interior plantscaping, research and education, and manufacturers and providers of products and services. Formerly known as the OFA Short Course, it was the 86th edition of the event that was rebranded this year as “Cultivate.”
Michael V. Geary, CAE, AmericanHort’s President and Chief Executive Officer, said the event has been growing every year since the early 2000s and this year set a record. “Cultivate is not just a trade show. It’s a remarkable experience that also offers many educational programs, introduces new varieties and products, and offers multiple networking events. It’s a global event and people tell me it’s a lot of fun and inspiring. There is something for everyone, and that’s why I think more and more people are attending.” The increased attendance also reflects the improving confidence in the economy, which is leading to better business conditions for our industry, said Geary.