In 2020, Russian greenhouse company Eco-culture are intending to enter the markets of Asian countries, including the UAE and Saudi Arabia. In November 2019, the holding begins direct shipments to Uzbekistan and in spring, they will start supplying tomatoes in Dubai. This was announced by the company's president, Aleksandr Rudakov, in a speech at the Russian Agricultural Forum. The move follows a range of expansions, which are to lead to an expansion with 500+ hectares by 2023.
Aleksandr noted that Persian Gulf countries purchase vegetables in Europe, mostly from the Netherlands. "Eco-culture produce can easily compete with Dutch producers in flavor, price and organoleptic qualities", he said. Earlier this year, the company signed an agreement with two Dutch breeders to up their competition game in this respect.
The company already has an office in Dubai; the specialists of the company study the UAE market carefully, initiated partnerships with trade chains in the Emirates and prepare for the spring-summer season. According to Mr. Rudakov, this period is the most suitable for the import, as domestic production stops due to the heat and all vegetable produce is purchased from abroad.
With the move into the Middle East, Eco-culture is stepping into a growing greenhouse vegetable market. Last year, a 10 hectare greenhouse was opened in Al Ain (UAE), and this summer, a megaproject was announced to grow Sunset-branded tomatoes in Saudi Arabia.
Eco-culture are planning to export tomatoes to several Asian countries. By 2020 the holding intend to reach an export volume of $100 million.