Ecorobotix announces new CEO

Ecorobotix, a Swiss provider of ultra-high precision crop treatment and plant-by-plant data, has hired Silicon-valley executive Simon Aspinall as its new CEO.

"Agriculture and farmland account for over 19% of global CO2 emissions. Ecorobotix's ultra-high precision (UHP) agricultural data and crop treatment massively reduces chemical use (herbicides, pesticides) by 80-95% while increasing crop yields by more than 5%. Ecorobotix identifies individual plants using AI and targets treatment only on weeds, not on crops or surrounding soil. The solution has the potential to massively reduce the CO2 footprint of all agriculture. I'm thrilled to lead Ecorobotix as it expands globally and develops its data and carbon business." says Simon Aspinall.

Simon is an international startup executive with over two decades of experience in large corporates (Cisco, EMC, Dell) and Silicon Valley startups. He was an executive at Virtustream, an enterprise cloud company, as it grew from a startup to a $XXX+m business and was then acquired by Dell/EMC for $1.2 billion.

Ecorobotix technology has been commercially proven in the Swiss market, being sold through Bucher Landtechnik since 2021 and being used in multiple crops (onions, salad, grasslands, etc.) As part of the 2022 expansion strategy, Ecorobotix has added distributors in Germany, France, Italy, Netherland, Belgium, and the Czech Republic and plans further growth across Europe and North & South America in 2023.

Aurélien Demaurex welcomes new CEO Simon Aspinall at ecorobotix 

"Our 2022 production of the ARA ultra-high precision plant-by-plant data and crop treatment solution is completely sold out, and we are already taking pre-orders for 2023," says Aurelien Demaurex, CFO and co-founder of Ecorobotix.

ARA is a tractor-mounted UHP crop treatment solution that uses high-resolution cameras and AI to instantly detect individual plants (both crops and weeds) in real time. ARA's ultra-high precision sprayer then delivers unparalleled accuracy, targeting areas of 6 x 6 cm to treat individual plants (without spraying crops or surrounding soil), far outpacing conventional solutions which blanket spray the entire field and out-performing the latest 'smart' sprayers that only target areas of 150cm x 150cm.

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