Benoît Motais, Consentio

Competition for the most beautiful fruit and vegetables aisles in France

For the Year of the Fruit and Vegetables, Consentio has organized a contest to highlight the most beautiful aisles of fruit and vegetables in France. “With the media ‘Je Bosse en Grande Distribution’ (I work in a supermarket), we’ve organized this event in order to promote the work involved in presenting fruit and vegetables on supermarket shelves. Several sponsors - Prince de Bretagne, Demain La Terre, Savéol, Lagadec Primeurs, Anecoop - are supporting us for this event,” explains Benoît Motais, customer success manager France for Consentio.


Three opportunities to stand out in
We created three categories in order to be as inclusive as possible: the most original aisle, the most local and the public vote. “The jury will give a reward for the most original photograph and the most impactful product displays. The efforts of the stores to promote local producers and their merchandise will also be rewarded. Finally, the jury will pre-select the 20 photos to be submitted to the public vote. Internet users will then vote for the most beautiful fruit and vegetable aisle of the competition. We also want to reward the suppliers and area managers for their work on the aisles alongside the stores. If the winning photograph of one of the categories is posted by an area manager, then both the store and the area manager will win.”

Match Supermarket St Avold 

A contest for everyone
This event is for all fruit and vegetable professionals. “Everyone can participate, from the head of the fruit and vegetable aisles, to supermarket employees, assistant managers of the fruit and vegetable aisles, suppliers, area managers, and even sales representatives. Anyone wanting to promote the work on the shelves, the products and the innovative displays. We are targeting all stores and all their suppliers. All it takes to participate is to send a picture. And the store will then receive the reward. A supermarket can participate several times with different displays during the 8 weeks of the contest.”

Right: Auchan Montauban 

The contest was launched on June 21st and will last until the 15th of August. The results will be announced on September 10th.

Explanatory video of the contest here. 

For more information:
Benoît Motais
Mobile: +33 6 42 22 99 98  

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