New novel tomato variety debuts

Village Farms has introduced its newest exclusive tomato variety, Sensational Sara®.

Sensational Sara® is a novel tomato variety with a deep red color inside and out. The flavor is best described as a balance of sugar to acid ratio. The tomato is bigger than a cocktail but smaller than a TOV with a sturdy, vibrant green vine and could be thought of as the combination of its Delectable TOV® and Sinfully Sweet Campari® varieties.

Sensational Sara® is harvested by hand and picked and packed on-the-vine for maximum flavor, growing with 6 to 7 fruit per truss. The tomato is also sustainably grown in the company’s indoor hydroponic glass greenhouse gardens.

Versatile product
As a slicing tomato handy for sandwiches or salads, the tomato is also a cooking tomato that could be roasted, grilled, sautéed or sauced to experience the complex flavor. (Though her pure flavor is best experienced when roasted, grilled, or sautéed.) The shelf-life for Sensational Sara® is 21 days.

“I am flattered that the seed companies I have established great relationships with over the years invite me to peek into their secret gardens where the seeds of innovation are blossoming,” says Debi Street, VP of variety development and innovation. “When I first saw Sensational Sara® I was stunned by her red color and juicy sweet flavor. Her taste profile, versatility, and shelf life are all a win-win and total game changer for our retail partners with this consumer-centric driven tomato.”

Sensational Sara® is packed in a 1lb recyclable, compostable, and biodegradable container with eight units to the case.

For further information please contact:
Helen L. Aquino
Village Farms
haquino@villagefarms.com 
www.villagefarms.com 


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