India: the changing face of urban food systems

UrbanKisaan, the vertical farming startup from India, has debuted its 3000 sq.ft. new-age urban farm and retail store in Manikonda, Hyderabad. Here, customers can walk into the retail store, harvest fresh and clean products of their choice which are grown in the indoor farm which is on the other side of a glass wall. Urbankissan redefines the category ’Fresh’! India’s First Urban Retail Farm and Store “Urbankissan” is now open in Hyderabad! Walk-in, pick your produce, and harvest on the spot.

Experience-oriented
Urban Kissan will change the shopper behavior where consumers are increasingly shifting their purchases to more experience-oriented retail locations in urban areas. Urban Kissan is inspiring a trend of having an indoor farm and a store in the same location and this will necessitate the immediate availability of good quality vegetables within the vicinity of urban areas for the urban consumers. This will also enable urban consumers in having the choice of vegetables at much lesser prices. 

Read more at Krishijagran (Lakshmi Unnithan) 


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