California Giant Berry Farms just added a new software tool within their website helping shoppers to find California Giant brand berries ‘at a store near you’. The new product locator tool allows shoppers to simply enter their zip code on the company website to narrow the search for California Giant berries closest to their address, taking the guessing game out of whether or not their local store carries their branded berries.
The locator program lives within California Giant’s site and will identify nearby retailers carrying the featured berry types once a consumer enters their zip code and which of the four berries and pack sizes they want to purchase. The company will be able to track how this new program is used, obtain consumer demographic information and ultimately share this intelligence with key trading partners, it said. This new tool is fueled by Nielsen scan data, so the information is based on latest branded sales in the area.
As consumers search by individual branded UPC code they will also be educated about California Giant’s line of products as they scroll through the thumbnail photos of each berry type and pack size displayed. “We are measuring locator traffic on the website along with most popular locations searched for, most popular products, and most popular retailers that are included in shopper searches,” says Cindy Jewell, VP of Marketing. “We are excited about being part of this new feature being offered to our loyal shoppers, and to enticing new brand followers” she adds.
The locator feature will be added to various locations within California Giant’s website to help drive traffic and provide solutions as consumers browse the site looking for recipes, promotions and where to buy, the company said. California Giant is loading content and advertising programs on their social media channels with the aim to drive consumer traffic to the 'Where to Buy' portion of the website where they will also see current promotions offered and seasonal cents off coupons.
The company said it has spent the last few years building brand awareness and loyalty across the country now with a database of consumers that state they prefer California Giant brand berries.