Dave McAdam is joining Earth Alive as a North American sales representative to develop Earth Alive’s Dr. Marijane Root Probiotic.
Dave has been involved in the medical cannabis industry since 1984, producing under the ACMPR licence system, and has developed medical cannabis brands such as Herbivores Edibles and BC Medical Solutions. Over his years growing, he has also worked as a consultant on the inputs side of the business, developing and testing products for companies such as Advanced Nutrients.
Dave stated: “We tried Dr. Marijane Root Probiotic in our system. It’s a phenomenal product. I have yield data going back 20 years and Dr. Marijane is a game changer. The overall health of the plants has dramatically increased and the terpene profile was much better than the control. All aspects of a growing operation are controlled for optimal growth, the only factor not managed is the bacterial profile in the substrate, Dr. Marijane does exactly this; it’s the last piece of the puzzle. When I saw the potential, I wanted to be part of the team.”
Earth Alive launched the Dr. Marijane brand in April 2017 and has been proven to increase cannabis yields by up to 28%. Scientific testing and validation of its performance began in 2014, Dr. Marijane is distributed in Canada, the United States as well as in Europe and Latin America.
Michael Warren, Earth Alive Chief Executive Officer states, “As all cannabis producers are ramping up production for the recreational market in October, the timing couldn't be better to have Dave on board. His knowledge and expertise of the industry will be of great help to develop the market and sales of Dr. Marijane.”