SUNSET partnership about to rock the BerryWorld

“Following a successful track record of growth including expansion across Europe, into Africa, Asia and Australia, North America presented the next logical and attractive step in our strategy to grow the berry world. We have taken the time to carefully consider our approach in North America and are confident that Mastronardi Produce, who pioneered high tech berry growing in 2005, will be a great partner. This joint venture will combine our wealth of berry knowledge and our extensive portfolio of berry varieties with Mastronardi Produce’s recognized reputation for growing expertise, excellent customer service, their appetite and ability for scale, and their state of the art logistics platform,” said Adrian Olins, BerryWorld’s CCO.

Paul Mastronardi, President and CEO of Mastronardi Produce adds, “We see significant opportunity for expansion in the category. Our track record of game-changing innovation, technological advancements, and fresh produce marketing expertise, combined with BerryWorld’s varieties, category management, and global berry expertise, will make us a unique alternative for the North American berry market. We believe the berries we are bringing to the category will change consumer expectations of how a berry should taste.”

For more information: sunsetgrown.com