- Junior buyer/ seller - Alicante, Spain
- Office and Sales Administrator - Alkmaar - Schagen, Nederland
- Greenhouse Plug Propagator - Dunnville (Ontario) Canada
- Head Grower new Tomato farm, Iowa USA
- Senior Grower Tomato, NSW Australia
- Grower Managers (5ha or 10ha) - Australia
- Rose Grower
- Farm Manager Tomato Greenhouse Nursery, Tunisia
- Sales Manager
Top 5 -yesterday
Top 5 -last week
Top 5 -last month
Mathias Kremer, Bayer:
“It’s essential that we all work together”
From left to right: Philippe Binard (Freshfel Europe), Marleen Vaesen (Greenyard), Christophe Bouchet (Primor Fruit), Dubi Raz (Netafim), Matthias Kremer (Bayer), Juan Colomina Figueredo (COEXPHAL), and moderator Chris White (Fruitnet).
Weather fluctuations, additional crop protection regulations, and uncertain political developments – the fruit and vegetable sector in Europe is undergoing major changes, and stakeholders all along the value chain are wondering what the future will bring. To address these types of challenges, Bayer Food Chain Partnership organized the Exhibitor Forum at Fruit Logistica again this year, where five experts on the food value chain showcased innovative solutions for sustainable agriculture. “Our Exhibitor Forum is a great opportunity to exchange ideas, obtain knowledge, and develop new innovative projects,” says Ronald Guendel, Global Head of Food Chain Relations.
Some thought-provoking advances
The Israeli company Netafim presented its drip irrigation concept and explained how its technologies reduce the water footprint while achieving increased yields. “We irrigate the plant, not the soil,” says Dubi Raz, Global Agronomy Director at Netafim. Trials have shown that this results in a 150 percent higher yield for sugar cane, for instance. Juan Colomina Figuerdeo from the Spanish fruit and vegetable association COEXPHAL offered thought-provoking insights on conserving resources, explaining the positive impact that the use of solar energy has had in Spain – and how it increases productivity.
The implementation of best-practice sustainability measures was described by stone fruit producer Primor Fruit, which has been cooperating with Bayer Food Chain Partnership since 2010. Through this collaboration, Primor Fruit now grows higher-quality fruit and has also increased the sustainability of its operations. Furthermore, Primor Fruit received an add-on certification last year. “Thanks to this scheme, we are able to export 90 percent of our stone fruits,” says Christophe Bouchet, Production Manager at Primor Fruit. “This module will make the value chain more transparent and, in the end, help us to build more trust with our clients and consumers.”
Dubi Raz of Netafim, talking about the benefits of drip irrigation.
Marleen Vaesen discussed innovative concepts to increase consumption of fruits and vegetables.
Innovative healthy concepts for modern lifestyles
Apart from the sustainability aspect, the European agricultural sector is facing challenges on the consumer side. “Consumption of fruits and vegetables is too low and stagnating,” says Marleen Vaesen of Greenyard. “Thus, the food sector has come up with innovative concepts that suit the current lifestyle of eating out or having less time for cooking. Such solutions are snack vegetables or meal kits.”
Another important aspect at this year’s Exhibitor Forum was the trust of European consumers in the current production methods for fruits and vegetables. A study by the German Federal Institute for Risk Assessment has shown that the majority of consumers (78 percent) have concerns about possible residues. Philippe Binard, General Delegate at Freshfel Europe, is trying to strengthen trust in legislation. “We have very solid legislation at the European level,” he says. “According to the European Food and Safety authority, 97 percent of the investigated samples are either free of residues or within the legal limits.”
In addition to discussing the current challenges and opportunities of fruit and vegetable production in Europe, the speakers at this year’s Exhibitor Forum also talked about Bayer’s contribution to this development. Mathias Kremer, Head of Crop Strategies and Portfolio Management, showed how the company supports farmers with high-quality seeds, innovative crop protection, and customized services. “If we want to increase sustainability and productivity in horticulture, it’s essential that we all work together,” he says. “Farmers, traders, retailers, and we at Bayer must join hands to overcome not just the European but the global challenges – to ensure food security and quality in a sustainable way.”
For more information:
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2017-03-01 Greenhouse Canada Grower Day slated for June 21
- 2017-02-28 Panama once again home to 2nd International CEA Congress
- 2017-02-27 LED forges ahead at the HortiContact
- 2017-02-24 US (PA): Spanish growers enjoy fruit and veg workshop
- 2017-02-23 “It’s essential that we all work together”
- 2017-02-22 'Explore Bejo's taste' provides a special experience
- 2017-02-21 New tomato concept from HM.Clause at Fruit Logistica
- 2017-02-20 Hazera’s vegetable crops displayed at Fruit Logistica
- 2017-02-17 Photo Report 2017 Fruit Logistica
- 2017-02-14 Family business Apollo Group celebrates 170th anniversary
- 2017-02-10 Italian group announce new 13 hectare hydroponic project in Tuscany
- 2017-02-09 Over 22 million Wood-Look crates shipped in 2016
- 2017-02-08 Italy: Halys Protecta net by Arrigoni
- 2017-02-07 Beekenkamp launches movie for BE-Cube palletbox
- 2017-02-06 "Being the standard is only half our story"
- 2017-02-03 NL: Yellow courgettes herald the coming spring at Van Nature
- 2017-02-02 Organic breakfast for the chain at Fruit Logistica
- 2017-02-01 presence of neonicotinoids important to buyers
- 2017-01-31 "Hazera puts partnership first at Fruit Logistica"
- 2017-01-30 Berry production system with oscillating gutters to be presented at Fruit Logistica