Partnership to bridge the gap between growers and new varietals

Enza Zaden has partnered with IUNU to bring a new level of precision and performance to breeding new varieties in a greenhouse environment. With IUNU's LUNA Imaging System and AI platform, deployed at the Enza Zaden Innovation Center in Pijnacker, the Netherlands, breeders and growers alike gain access to objective, real-time plant data.

The partnership combines Enza Zaden's expertise in genetics with IUNU's advanced AI and machine vision phenotyping data, creating a feedback loop that accelerates the development and scalability of new varietals. Leveraging high-frequency data from thousands of plants per greenhouse, this system enhances the onboarding of new varieties with unprecedented precision and scale.

Great step forward
"Imagine receiving detailed crop plans (recipes) when you choose your seeds, giving you data on how to balance your crop to reach optimal yield. Growers want faster ways to reach profitability with new varietals - this is the right step in that direction." said Adam Greenberg, CEO of IUNU.

"This collaboration enables our company to offer next level growing data and insights to our breeders and customers," said Martijn van Stee, Crop Breeding Manager Tomato of Enza Zaden. "With IUNU's LUNA AI platform, we will track full season new varieties in the pipeline to gain a better understanding of their genetics. This should lead to more successful varieties. This partnership is a fantastic step forward for both of us and our customers."

These tools enable more informed decisions around labor performance, yield forecasting, and crop steering to achieve ideal balance, ultimately improving operational efficiency and profitability, accelerating the path to market for high-performing seed varieties.

Visit the Enza Zaden Innovation Center
As part of this collaboration, growers and industry professionals are invited to visit the Enza Zaden Innovation Center in Pijnacker to see how AI and genetics are coming together to transform seed trialing and variety evaluation. With LUNA AI, breeders gain a clear, high-frequency view of varietal performance over time, to understand how varieties behave day by day across different environments.