Fresón de Palos is welcoming the spring with a new packaging line featuring various Marvel superheroes.
With this, the Huelva-based cooperative aims, once again, to promote healthy lifestyle habits by encouraging the consumption of strawberries and the practice of sports among the young, although the collaboration between the product and Marvel is targeted at both adults and children and will continue until May.
The advertising campaign for these new products will be broadcast on television and the internet. Five exclusive formats will be launched for the occasion, featuring as many Marvel superheroes: Spider-Man, Hulk, Captain Marvel, Iron Man and Thor.
Also, each package will include a QR code providing access to an interactive augmented reality video game.
Fresón de Palos is the largest producer of strawberries in Europe and the leading brand in the Spanish market. The company, based in the municipality of Palos de la Frontera in the province of Huelva, has more than 150 partners. Its activity started more than 40 years ago, and it has remained a leader in the sector in terms of quality and innovation.
About Disney Consumer Products:
The Consumer Products division of The Walt Disney Company (DCP) brings the company's most beloved brands and franchises into the daily lives of families and fans around the world.
Toys, fashion and beauty products, food, apps, books, video games, and experiences are made available at the best local and international points of sale, including Disney Parks stores and Disney Store physical and online stores. This business line is home to world-renowned product experts, licensing and retail points, artists, technologists, and storytellers who inspire people's imaginations worldwide.
For more information:
Fresón de Palos
Pol. Ind. San Jorge, Camino de la Cocola, s/n,
21810 Palos de la Frontera, Huelva, Spain
Tel.: +34 959 65 60 20
emunoz@fresondepalos.es
www.fresondepalos.es