The Super Bowl, America's largest sporting event, is a prime time for avocado consumption, with the Mexican avocado taking the lead. It's estimated that on Sunday, at least 75,000 tons of Mexican avocados will have been devoured. This is the result of extensive research, technological and scientific development in the field.
"Corteva Agriscience's research and development teams work to ensure that avocados exported to the United States are treated with crop protection products that have a low environmental impact and meet the requirements for consumption," says Steffani Lozano, category leader of Insecticides, Fungicides and Nematicides at Corteva Agriscience.
Five key factors position Mexican avocados in the global market: good sustainability practices, scientific and technological innovation, production and export standards, product traceability, and value chain care. This position has been achieved through agricultural science, research and development, and field trials.
According to SADER, the Mexican avocado industry, like Corteva, is a leader with an estimated annual production of 1,900,000 tons and a projected growth to 3,600,000 tons by 2030. "Undoubtedly, technological innovation has been a key factor in the global positioning of the Mexican avocado," concludes Lozano.
In 2023, avocado exports to the United States hit record levels of 1,145,000 metric tons. For the 2023 Super Bowl, Jalisco producers sold 10,000 tons. On the day of the NFL final, Mexican avocado exports are expected to total 110,000 metric tons, equivalent to US$259 million.
Source: mexico-now.com