Greenyard, a global supplier of fresh, frozen and prepared fruit and vegetables, has expanded its pure-plant product range with the acquisition of the Dutch - Italian start-up, Gigi Gelato.
It is said to be a game-changing brand that pairs fruit and vegetables in innovative ways, to create a healthy alternative to the traditionally indulgent gelato. Gigi Gelato offers a pure-plant food experience, with no dairy, additives, or artificial aromas. Based on the latest trends in food pairing, it surprises consumers with delicious, creamy sorbet-like texture and flavours.
Gigi Gelato successfully launched three different flavours, selling in different countries in Europe, and was looking for a partner to grow. With the acquisition by Greenyard, it will have access to a much wider market within the frozen category as of the Summer 2023.
A commercial springboard
Greenyard’s acquisition of Gigi Gelato is a perfect match, as both companies share the same vision for healthy, convenient products that are purely powered by plants. Greenyard aims to use its close and integrated relationships with Europe’s leading retailers and Foodservice partners to serve as a commercial springboard for this new product category within frozen fruits and vegetables. The team that founded Gigi Gelato will remain on board to support the product's commercial strategy and innovation process.
"This is an important step in our journey to market innovative and convenient products that stimulate the consumption of fruit and vegetables. By expanding our frozen product range, we can now provide broader market availability for this revolutionary pure-plant product innovation. With the support of the original founders and our inhouse expertise, we are confident Gigi Gelato will be a formidable contender for the ice cream industry,” says Kobe Vanhaecke, Greenyard Frozen Belgium’s Commercial Director.
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