Eureka Sunrise wins superior taste award for BerryWorld

BerryWorld is excited to announce that the blueberry variety Eureka Sunrise from the Mountain Blue breeding program has been granted a Superior Taste Award by the International Taste Institute. 

Eureka Sunrise blueberries, exclusively grown by BerryWorld's leading growers across Europe and Africa, received a score of 86.5% from the jury and were granted a 2-star Superior Taste Award, becoming the 12th variety from BerryWorld's portfolio to receive recognition from the Institute.

"We are delighted to receive this accolade which recognizes our ongoing global strategy to deliver the best tasting, premium berries, year-round; varieties that secure a sustainable future for the berry category, yielding for growers and consistently delivering on consumers' quality expectations. From the beginning, BerryWorld-grown Eureka Sunrise showed superior characteristics, so we knew it was going to represent a significant step change in the blueberry market," says Adrian Olins, Divisional CEO at BerryWorld Group.

Eureka Sunrise is currently produced by BerryWorld's dedicated grower base in South Africa, Zimbabwe, Morocco, Spain, and Portugal, with commercial plantings underway in Egypt. As the Moroccan season gets underway, the BerryWorld team is confident that this exclusive variety will continue to be praised by experts and consumers alike.

BerryWorld will be present at Fruit Logistica 2023, Hall 3.2, Stand B-50.

For more information:
Gloria Lopez Marin
Tel.: +34 600 081 846

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