Dole Food Company, Inc. is expanding its DOLE® Chopped! Salad Kit line with three new flavors this fall that showcase the latest global and regional flavor trends.
DOLE Chopped! Tropical Thai Salad Kit, DOLE Chopped! Maple Pecan Salad Kit and DOLE Chopped! Double Dill Salad Kit contains no artificial colors or flavors and combines fresh-chopped lettuce and vegetables with toppings and original dressings.
Now shipping, the three new kits are on-shelf in the refrigerated salad section at supermarkets nationwide. Each kit serves 2.5 to 3.5 people for a suggested retail price (SRP) of $3.99.
Left to right: DOLE Chopped! Tropical Thai Salad Kit, DOLE Chopped! Maple Pecan Salad Kit and DOLE Chopped! Double Dill Salad Kit.
DOLE Chopped! Tropical Thai Salad Kit: chopped iceberg and green leaf lettuces and carrots topped with coconut chips, dried mango, cashews, and Dole's Thai chili dressing.
DOLE Chopped! Maple Pecan Salad Kit: Chopped iceberg and green leaf lettuce and carrots topped with candied maple pecans, crumbled garlic croutons, and Dole's maple vinaigrette dressing.
DOLE Chopped! Double Dill Salad Kit: Chopped green leaf lettuce, kale, green and red cabbage, carrots, and green onions topped with CRISPY DILLIES® and Dole's creamy dill dressing.
The new kits capitalize on triple-digit sales growth of dill and maple vinaigrette dressing products and double-digit sales growth of Thai sweet chili grocery items since last year. The launch also brings the number of DOLE Chopped! Salad Kit offerings to 17 and its line of packaged salad mixes, slaws, kits, and meal solutions to 67.
"The new trio of convenient, nutritious meals showcasing the latest flavor trends is expected to excite both salad-lovers and non-salad-lovers alike," said William Goldfield, Dole's director of corporate communications.
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