For the second time and after a 2nd edition was canceled due to the pandemic, Rijk Zwaan is now back on the road with its food truck to support the students of the Agrocampus West of Angers during their preparation of the 22nd Floral Exhibition. Specialized in the production and marketing of vegetable seeds, Rijk Zwaan France came to deliver 900 soups and salads to the engineering students.
Floral Exhibition: titanic work with the plants
The 22nd edition of the Floral Exhibition took place from March 18th to 20th. Organized by the engineering students of the Agrocampus West of Angers, the event attracted more than 4,500 visitors interested in landscape and horticulture. Visitors were able to walk through a school full of plants, attend conferences, a plant parade, as well as a sound and light show. The event required months of preparation and an intense week during which 300 students worked hard from morning to night in order to have everything in place.
For the occasion, Rijk Zwaan France repeated its communication operation on the campus with its “Rijk Zwaan Food truck” during the last three evenings of preparations. Rijk Zwaan distributed vegetable soups and colorful salads to the students to give them a vitamin boost for the final stretch of the event’s organization. In total, more than 900 dishes were served by the food truck on March 15th, 16th and 17th!
The students were delighted and were able to learn more about the company and ask questions about jobs and opportunities within the vegetable seed sector. Most of them were not familiar with Rijk Zwaan and had never thought of training or a career in the seed industry. This operation was the opportunity to open up their array of possibilities by informing them and creating a connection.
Communicating about the seed industry and job opportunities
By creating synergies with the schools, Rijk Zwaan wants to encourage vocations in the seed industry, and inform students about the company, its values, and job opportunities. Attracting talents and making the seed industry known among the future decision-makers of the sector are the main goals of this type of action. Mission accomplished for Rijk Zwaan France!
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