Ericsson has signed a Memorandum of Understanding (MoU) with du, from Emirates Integrated Telecommunications Company (EITC), and Pure Harvest Smart Farms to deploy 5G smart farming solutions across agricultural sites in Al Ain, United Arab Emirates. The 5G solutions deployed will leverage operations across existing devices used in Pure Harvest farms, such as sensors, drones, and robotics, and increase the efficiency of their processes. The MoU was finalized during the 41st edition of GITEX Technology Week in Dubai.

The objective of the MoU to deploy 5G smart farming solutions supports the UAE Sustainability Agenda to enable access to adequate and affordable food, sustainable economic growth, healthy ecosystems, and increased resource efficiency.

5G and Internet of Things use cases for enterprises are growing in the Middle East region, specifically in the UAE. The ultra-low latency, super-fast speeds, and high throughput of 5G technology unlock a world of real-time service opportunities for smart agriculture. 5G enhances the use of autonomous vehicles such as drones for intelligent pest and weed control.

Fadi Pharaon, President of Ericsson Middle East and Africa says: "The farming industry is ready to undergo its digital transformation journey as farmers realize the importance of digital technology such as sensors, drones, and robotics to increase the efficiency of their processes.”

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Pure Harvest Farms