KWS is consolidating the expansion of its new vegetable seed business with the acquisition of the vegetable seed company Geneplanta S.r.l., domiciled in Noceto/Parma, Italy. The Company, founded in 2011, focuses on breeding, production and sales of tomato varieties. Its main sales areas are realized in Italy and Mexico.
KWS is developing its own vegetable seed business through a greenfield approach with organic growth, supplemented by suitable acquisitions and the sales of licensed-in varieties.
Tomato is one of the world's most important and for KWS one of the most strategically relevant vegetable crops along with peppers, cucumbers, melons and watermelons.
"We are delighted to welcome the Geneplanta team into the KWS family," said Dr. Léon Broers, KWS Executive Board Member responsible for Research & Development and the Business Unit Vegetables. "They have established an attractive tomato portfolio within a relatively short period of time for the plant breeding industry".
"With the introduction of Geneplanta, we have gained access to high-performance genetic material and will be able to significantly accelerate the development of our own tomato breeding programs globally," added Paul Degreef, Head of the Business Unit Vegetables at KWS.
Geneplanta's entire business will be integrated into the KWS Vegetables Business Unit. The acquisition was completed on March 9th, 2021.