European Commission seeks feedback on promotion policy for agri-food products

The European Commission today launched a public consultation on the European Union’s promotion policy for agricultural and food products. Part of an overall evaluation of the current policy, the consultation aims to gather feedback from citizens and stakeholders on the effectiveness, efficiency, and relevance of the current measures, as well as their coherence with EU action in other areas and the added value of this kind of policy being implemented at the EU level.

Commissioner for Agriculture and Rural Development Janusz Wojciechowski said: "European agricultural and food products are well known for their top safety and quality levels. Our promotion policy contributes to keeping this good reputation and supporting competitiveness of our products at the global level. But it is important to make sure that we do it in a most efficient and cost-effective way, while contributing to sustainable production and consumption. The opinion of EU stakeholders is therefore of much value for us and I look forward to their assessment and improvement ideas."

Stakeholders such as European producers’ organisations representing various sectors, traders’ organisations, national authorities, as well as the wider public will now have 18 weeks to contribute their views. The public consultation will then be complemented by a study conducted by an external contractor and based on available data related to evolution of the markets and public awareness of EU quality and organic products and schemes.

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