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characteristics of Intense tomato makes for loyal consumers

"Increasing interest in the German market"

The Intense tomato will be presented in style at the Valstar stand during the Fruit Logistica. "This plum tomato is ideal for cutting, because of its firm structure and low juice loss," says marketing manager Henny van de Wetering of Valstar Holland.

"Everyone recognises it. When you cut a tomato, the cutting board is full of tomato juice and the slice of tomato falls apart. Or if you bring a freshly baked sandwich with tomato to work in the morning and all you have left over for lunch is a sticky sandwich, wet with juice. But not with the Intense tomato."

"Because the tomato loses a little juice and maintains its firm structure, it is handy for processing. Ideal for bread, bruschetta, salads such as Caprese and pizza. You can easily cut the tomato into fine slices or small cubes and it has a nice, fresh taste," says Henny. The tomato stands out for its unique properties and should therefore not be missing on the vegetable shelf. It is a good addition to have with all other tomatoes. The product has been available on the German market for a number of years now and the number of consumers buying these tomatoes are still growing."

Research of the Intense among Germans has shown that they find no matching properties with other tomatoes and none as convincing as this tomato. What is especially positive, is the solid flesh which is ideal for slicing the tomato and the low loss of juice.

Because of these characteristics, many consumers remain loyal to the brand, 87% therefore consider themselves a fan.

New, sustainable packaging
Valstar has developed a new package to better highlight the characteristics of the Intense tomato. Under the Intense logo “die Schnittfeste” has been added to emphasise the firm structure of the tomato. The most used applications has a picture and you will find a recipe for pizza and sandwich on the packaging. In this way it is clear at a glance what the tomato is for.

The theme of sustainability cannot be missed. The new packaging consists for the most part of cardboard, which is made from 100% FSC (Forest Stewardship Council) certified paper. But why then a plastic window? The reason for this is partly to protect the product. In addition, the research showed that visibility of the product is very important for the consumer to assess the condition of the tomato.
Nobody wants to come home with damaged tomatoes. The window consists of PLA (Polyactic acid) foil, this bioplastic is made from a renewable, vegetable source and is compostable.

At Fruit Logistica on 5, 6 and 7 February you can visit Valstar (Hall 3.2 - stand 27) for a taste, to view the new packaging and see where tomato cutting is demonstrated.

For more information:
Henny van de Wetering
ABC Westland 110
2685DB Poeldijk,
The Netherlands 

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