Total Produce - Haluco announced the appointment of Dirk Willem Blijleven as Chief Commercial Officer (CCO) and member of the Board of Directors of TP Haluco, effective February 1st, 2020.
An accomplished leader with significant experience working across the supply chain and diverse markets, Blijleven, 42 has worked in the food & fresh industry for more than two decades.
Most recently Manager Buying for Aldi Netherlands, having spent nine years at Aldi Nord GmbH & Co. in senior leadership roles, Blijleven’s previous experience includes Sales & Marketing positions in the Greenery, the Dutch Flower Group and Driscoll’s.
Speaking of the appointment, Lorcan O’Connor, Total Produce Regional Managing Director for the Netherlands welcomed Blijleven to TP Haluco: “Dirk Willem has a demonstrable track record in delivering efficiencies and synergies from scale and in embracing change; meeting challenges, harnessing market opportunities and delivering growth. I wish him every success in his new role at what is an important juncture in the evolution of TP Haluco.”
Jan van der Lugt, founder and co-owner of TP Haluco adds: “Dirk Willem joins TP Haluco during a period of considerable change across the wider horticultural sector in the Netherlands. Customer focused, Blijleven is a strong communicator and a consensus builder with strong leadership skills and a clear vision. As such, the Board and I are confident that Dirk Willem is the right person to deliver value to our customers and shareholders as our company enters its next chapter of transition and growth.”
On assuming the position, Blijleven says: “I am honoured to have been appointed TP Haluco’s CCO. Ours is an organisation dedicated to bringing together the collective resources and core competencies of diverse growers in the Netherlands and worldwide. I will do my best to serve all of our stakeholders by helping to empower our growers and our people to fulfil their ambition and their passion to make a difference.”
For more information:
Samira Luardani
Total Produce – Haluco Holding BV
Email: hr@haluco.nl
Tel: +31 (0)10 524 36 00
www.totalproduce.com