In addition to the existing Honeytomatoes and Joyn brands, Looye Growers are now introducing Moyo, a brand aimed at children.
"Moyo is a combination of the words; motivation and joy. It stands for your inner strength, self-assurance or your sparkle. When you are motivated and do what you enjoy to do, you radiate positive energy. It is a snack tomato for children. The taste, texture, shape and red colour of these mini plum tomatoes makes it an attractive children's tomato." says the tomato growing company.
According to Looye, Moyo also stands for together: parent and child, the whole family, boyfriends and girlfriends. Having fun eating snack tomatoes, playing with the packaging and sharing.
Moyo tomatoes are packed in a complete cardboard packaging, executed in different designs. You can see the tomatoes in the package through the round openings, even without plastic. The dispenser lid has various functions: firstly, easy to eat out of, but also handy to distribute.
In addition, you can give Moyo's eyes different expression by opening and closing the dispenser lid. Finally, the children can be stimulated with various questions, which can be seen behind Moyo's eyes.
With this packaging, Looye wants to make eating vegetables more attractive to children. Moyo is available from the beginning of November at the HIT supermarkets in Germany. Moyo is bundled together as 3 x 80 grams for a suggested retail price of € 2.99. Moyo will also be available later this year for vegetable specialists in Belgium and the Netherlands.
For more information: