Sunset® released its latest berry varieties at the Produce Marketing Association. Each of the six WOW™ berries received positive reviews from conference attendees for their unique flavor profiles and "better-than-chocolate" taste experience.
The berries also made a splash with the judging panel of retailers and industry insiders who selected WOW™ berries as Best Overall Product Promo from among hundreds of new products. This Best in Show award recognizes excellence and creativity in product promotion, with a focus on the product’s online exhibitor listing and display showcase, as well as merchandising at the booth.
“We’re thrilled that WOW™ berries was a judges’ favorite,” says Paul Mastronardi, President and CEO, and the fourth-generation family member to lead Mastronardi Produce. “Initial retailer and customer response to these remarkable berries has been tremendous, and our team was incredibly excited to showcase them at PMA.”
WOW™ dreamberry™ strawberries have just begun shipping.