Photo reportage: Frischezentrum moves efficiently into the future

Bremen's wholesale market focuses on convenience and comprehensive service

Wholesale market Bremen, designed as a freshness center, now has one of the most modern facilities in Europe. Its close-to-the-city location in the old harbor areas in the upcoming Überseestadt and the good trans-regional transport links are offering the best conditions for a prosperous development.

Today's era demands a broad product range and complementary services at the same location, is the strong conviction of the wholesale market management. It relies on three pillars: Convenience, Cash & Carry and a distribution center for online trading. From 2020, these three market segments will coexist at the same location.

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Division manager Claas Türke (l) and Markus Günsch (market supervision) at the main entrance.

On a total of 16.3 ha, a classic wholesale market hall with a surface area of ​​over 22,000 m² forms the center of the Frischezentrum, which has existed since 2002. This three-part hall is home to the flower wholesale, wholesale and classic fruit and vegetable wholesalers. In addition to this, there is the specialty market hall, which complements the range of goods with a wide variety of products on over 8,000 m². In September 2012, the EDEKA C+C wholesale market MIOS opened its doors on the Bremen hypermarket. In addition, the site includes two natural food suppliers, namely Naturkostkontor and Naturkost Elkershausen.

Convenience provider moves to the former Greenyard building
"We already cover the whole program with the classic and the Cash & Carry wholesale market. In addition, we are fully utilized. We are constantly receiving new inquiries, "says Division Manager Claas Türke, explaining the current situation. But a renewed expansion of the offer is pending, he confirms. The Greenyard Group's old distribution center - which left Bremen's wholesale market in 2018 - is currently building three new operating rooms. Approximately The Topak company will occupy 6,000 square meters of the hall, which has a total area of ​​around 12,000 m2. Among other things, the rapidly growing company will build a production facility for FreshCut products, which will be about one third larger than the current facility. The refurbishment of the former Greenyard hall is expected to be completed over the next year.


New retail center in the Überseestadt and from 2019
At the same time, a second construction project is currently underway: on a plot of approx. 6,000 m², on the wholesale market, a retail center is planned. On this separate site, a new food retail center with services will be built in three to four years. Furthermore, from October / November 2019, food purchased online at REWE will be delivered directly from the wholesale store to the customers. "It is pure delivery, which should work independently of the wholesale market. Nonetheless, we are the first fresh market in Germany to offer online retailers a place at the same location. This is an important step forward."


In September 2012, EDEKA C+C wholesale market MIOS opened its doors.

Click here for the full photo report.

The future: shopping center for consumers
Despite the ongoing construction projects, a keen observer can already see further ahead. This is because the aforementioned land area behind Hall 4 will be developed further by the city of Bremen, in the course of next year. "In the future, a consumer shopping center will be created so that the entire food supply can be concentrated in one location," concludes Türke.

Key data of the Bremen Wholesale Market:
- Established: 2002
- Surface area: 163,000 m2
- Number of stalls: 40
- Customers: 2,800
- Turnover: 250,000 t/J
- Sales: 316 Mio. €/J
- Users: 1.5 Mio.
- Assortment: Fruits, vegetables, fish, meat, bakery, other food, non-food, flowers, plants.

For more information: www.grossmarkt-bremen.de


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