Agro Care, the biggest tomato grower in the Netherlands in terms of acreage, has acquired Greenco's cultivation location in Wieringermeer. The greenhouse, with 10 hectares of illuminated acreage and 10 hectares of undeveloped land, will handle illuminated cultivation for Greenco for the coming season. Greenco's employees at the Wieringermeer location will transfer to Agro Care. All in all, the cultivation location employs a maximum of 100 workers, a small number of which have permanent contracts.
According to its website, Agro Care currently has a total acreage of 185 hectares, divided across five locations in the Netherlands, Tunisia and Morocco. With the takeover, the company's total acreage approaches 200 hectares worldwide.
In 2015, Greenco opened the modern greenhouse in the Wieringermeerpolder, in order to grow snack tomatoes year-round. The takeover agreement still contains provisions to continue these activities for Greenco. In practice, Greenco found that the distance between its Wieringermeer location and the company's other cultivation sites came with logistical and operational disadvantages.
Robert Ketelarij, CEO Greenco: "In our Strategic Business Plan, we've changed our course for a while now, focusing more on investment in co-creation, alliances and partnerships. That way, we want to broaden our concept and product portfolio. The sale of the Wieringermeer cultivation site provides a powerful boost to that policy."
Greenco will continue cultivation at its own sites in Someren, Helenaveen and Honselersdijk.
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