Piñata Farms is harvesting its first raspberries grown at its Sunshine Coast farm, after expanding its berry operations there last year.
Best known as Australia's largest pineapple producer, Piñata Farms also grows Piñata strawberries and specialty BerryWorld strawberries at Wamuran. The family owned farming business has grown pineapples in this location since the 1960s.
Managing director Gavin Scurr said specialty raspberries produced for the BerryWorld brand and now grown at Wamuran and Stanthorpe, Queensland, were available year 'round at selected Woolworths stores in Queensland.
A third farm at Orielton, Tasmania is expected to start harvesting its first raspberries early next year. All specialty BerryWorld lines are grown under polytunnels.
"The raspberry crop is still in its infancy but, over time, will supply the East Coast," he said.
"There has already been considerable headway made in the raspberry category since we entered in 2018. Fruit quality and volume has improved across the board and consumers are becoming more aware of raspberries as an easy snacking and healthy fruit.
"However, there's still huge potential to increase general household uptake and we're excited to be part of that challenge."
BerryWorld-branded berries are produced in Australia by Piñata Farms exclusively under a joint venture with UK-based BerryWorld Group. Woolworths is the joint venture's exclusive retail partner.
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