A vast majority of fresh fruits and vegetables are “non-GMO” by default. In the way the “GMO” is often defined, there are currently only 10 commercially available genetically engineered crops in the U.S.
That being said, it is worth repeating from time to time that California-based Mann’s Fresh Vegetables removed the “non-GMO” label off of its products and released this blog post and press release to explain why. It was written by the company’s director of marketing and one of the owners at Mann’s: Gina Nucci.
“With our Fresh Leaf Farms rebrand and re-launch of our Single Cut Lettuces, we thought it would be beneficial to use the non-GMO verified logo on the packaging. This was the first time we had ever used it, and we were attempting to appeal to millennial customers who are demanding much more transparency about where their food comes from than previous generations.”
“When we prepared our packaging for Canada, we were told that we could not use the non-GMO verified logo there, because there are no GMO lettuces. This made us think deeper about the logo’s use and the perpetuation of food fears. The fact that we were also seeing the logo used on water, sea salt and — no joke — kitty litter, made the decision an easy one”
So they removed it. The company also have a FAQ area on its website to share info with consumers that all of its vegetables are non-GMO and further explain: “We will do our best to educate our consumers on the facts about GMO products and just how few there actually are in our Mann’s veggie world,” said Nucci.