For an internationally operating horticultural supplier to not take part in the GreenTech exhibition, is a remarkable decision - and also one not to make without good arguments.
AgrowTec Greenhouse Projects BV decided already long ago to go for local exhibitions in the countries where they are active and not take part in the GreenTech exhibition, just to stay closer to those local markets.
As a result of that decision, AgrowTec did not take part in GreenTech, but in the Uzbekistan Agro Expo exhibition in Tashkent last week, including last Friday.
Thanks to a new President and a changed strategy, Uzbekistan is a rapidly growing market for agricultural projects in general, and very specifically for vegetable greenhouse projects.
AgrowTec signed a contract for a 5-hectare turnkey project for growing tomatoes during this exhibition, and has many new contacts thanks to the exhibition. They're also in negotiation for some new contracts.
"The mood is very optimistic, although competition from all over the world is felt in this market as well", Eric van der Klauw with AgrowTec says.
Some presentations for growers and other possible investors were held during the last days, besides the exhibition, which for sure will lead to new business.
At the Holland Pavilion at the show, there was great interest in knowledge, projects, materials, cattle and trees etc. The attendance of the Dutch Agricultural Counsellor Mr. Meeuwes Brouwer was appreciated, and in the picture you see him in a discussion with Uzbekistan's Minister of Agriculture, Mr. Jamshed Hodjayev, and the CEO of AgrowTec, Mr. Eric van der Klauw.
One of the topics was the issue which type of greenhouse in combination with which installations is the ideal for the Uzbek market. "As cheap and high tech options are offered in the developing market, it is important to explain why investing in especially Dutch technology and knowledge is needed", Eric concludes.