New trend in branding tomatoes?

The tomato farmers in Andhra Pradesh kick-started a new trend of branding their tomatoes. They certainly used a creative approach, wrapping up the tomatoes with plastic moulds including the name of Prime Minister Modi. The result is the letters being branded on the tomatoes.

The tomato itself is shaped like a heart, the 'Modi Tomato' is garnering a lot of demand in the market.

An agro producer, Janardhan Chowdary Jampala and an enterprising farmer from Madanapalle in Chittoor district teamed up to deliver these specialized tomatoes. Recently in Varanasi, these Modi Tomatoes were sold out after Prime Minister Narendra Modi campaigned in his constituency.

Source: Sakshi


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