Getting connected with millennials to engage and build brand awareness using animated pictures continues to gain momentum, according to D’Arrigo California. They noted that sometimes it’s easier to create a fun Graphic Interchange Format (GIF) picture that builds emotional and visual connections with consumers versus content. The company cited research that suggests GIFs can do a better job of educating and connecting with targeted audiences better than words on social media and they are capitalizing on this concept by launching 6 new Andy Boy GIF stickers.
The new GIFs tie the Andy Boy brand to their specialty items with the aim to educate and bring awareness to the commodities harvested year round, states Claudia Pizarro-Villalobos, Marketing and Culinary Director. She said that GIFs allow the company to add pizazz to social media stories, boost engagement, connect emotionally and build a loyal following within the consumer base. "Many times, consumers are not aware that D’Arrigo California is the grower, packer and shipper behind the Andy Boy label so GIFs allow them to make that critical connection", Pizarro-Villalobos said.
She added that offering branded GIF stickers for consumers to share on social media is effectively driving brand loyalty and awareness organically. "Millennials like using GIFs because they convey emotions and reactions that are harder to describe with words. D’Arrigo California is staying relevant to the forever changing social media landscape and will continue to build upon the fast growing marketing tools to stay connected, fresh and relevant to consumers".