Due to the positive consumer reception of its DulceFina peppers, Bailey Farms, a shipper of specialty peppers in the United States, announced expanded acreage for its sweet pepper line.
The company describes the new DulceFina - which was rolled out in 2018 - as brightly colored, sweet-tasting, crispy and snackable, along with a crunchy texture.
“Our research and retail partner feedback has revealed a growing trend within the pepper category of consumers looking for a premium tasting snacking pepper that stands apart on the shelf,” said Randy Bailey, president of Bailey Farms, Inc. “Last year was our initial rollout pilot to validate this and 2019 will be the year where we expand acreage to meet the consumer demand.”
According to Bailey Farms, in consumer taste tests against current yellow and orange mini sweet peppers, DulceFina was preferred 3 to 1. They added that consumers most often used the word “sweet” to describe their flavor, with DulceFina peppers having an average higher Brix than retail yellow and orange mini sweets.
DulceFina is available year-round and is packed loose and in 12 oz bags. For more information about DulceFina, please contact Tony Terry or Randy Bailey. The new product line is also featured at the Bailey Farms SEPC Booth #325.