League of Legends developers Riot Games have put out some TV adverts over recent weeks. For Japanese audiences there was something quite different, as their new League of Legends mascot is a giant, talking cabbage roll.
Allegedly it is a play on words. In Japanese, the expression ‘lol’ (and therefore League of Legends’ acronym) is pronounced ‘roru’. It just so happens that that’s also the part of the word for a sushi-like roll, featuring cabbage and ground beef instead of seaweed and fish. Therefore, it makes perfect sense that a character called Roru-kun should be advertising a global video game.
In the video, a businessman boards a train and is confronted by the anthropomorphic cabbage roll. Clearly understanding immediately, the man recognises the roll as a representative of League of Legends.
Source: pcgamesn.com