According to Lauran Jansen, Sales Manager at Solidus Solutions, "Freshchoi BV, who cultivate various Chinese vegetables in Berkel en Rodenrijs in the Netherlands came to us. They did this because they were looking for a stronger type of packaging for their product." Solidus Solutions is a Dutch packaging company.
Solidus Solutions solid cardboard lends itself to this. A PE coating can be applied to the cardboard. This is a moisture-resistant barrier. It ensures that the packaging stays sturdy even after it comes in contact with water.
"The product used to be sold in packaging with one-dimensional one-colour printing. Freshchoi could not distinguish themselves from their competition. It would have been a missed opportunity to not include Freshchoi's name in the development of the new packaging", says Lauran. "It was decided to produce a strong, solid, moisture-resistant solid cardboard tray. The packaging also had to have client-specific offset printing. This was done in collaboration with Schinkelshoek Communicatie. " Schinkelshoek Communicatie is an advertising agency based in Rotterdam.