North America

Vegetable packer launches new veggie noodles and rice

Mann Packing Company today announced the launch of its first complete line of fresh Veggie Noodles and Veggie Rice.

Following the launch of its Spicy Thai Nourish Bowls featuring fresh kohlrabi noodles last year, the company is now offering a full line of standalone veggie noodle products including Butternut Squash “Rotini”, Kohlrabi “Linguine”, and Sweet Potato “Fettuccine".

Mann’s veggie noodles feature what they said are unique, chef-inspired cuts that work perfectly as a pasta-swap. The development of the new line aims to speak to increased consumer demand for vegetables that can easily be used in place of a traditional carb. According to a Nielsen survey, shoppers spent more than $30M on veggie noodle products in 2017, showing 409 percent growth compared to the previous year.



Mann’s new Fresh Veggie Rice products are made from a variety of colorful vegetables and, according to them, are a convenient alternative to traditional rice, with fewer calories and carbs per serving. The new blends include Cauliflower “Rice”, Broccoli & Sweet Potato “Rice” Blend and Cauliflower “Fried Rice” Blend that includes carrots, kohlrabi and sugar snap peas.
Consumers are continuing to look for ways to incorporate more vegetables in their diets, and in 2017, sales of veggie “rice” items grew 514% compared to 2016. 

“The veggie noodles and rice categories are booming and we saw an opportunity to get in on the growth with these new product lines,” said Rick Russo, Vice President of Sales, Marketing, & Product Management at Mann’s. “These versatile products can be used in everything from pad Thai to risotto. As consumers become increasingly aware of the importance of eating fresh produce, we expect to see more products like this taking the place of traditional carbs.”

The new products will be on display at booth #1219 at the CPMA Annual Convention, April 24-26 in Vancouver. 

For more information:
Jacob S. Shafer
Mann Packing Co., Inc.
Tel: +1 (831) 796-2663

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