Monsanto subsidiary buys VitalFields to expand in digital ag

The Climate Corporation, a subsidiary of Monsanto, announced the acquisition of VitalFields, a European farm management software company based in Tallinn, Estonia. The VitalFields team will join The Climate Corporation, strengthening the company’s efforts to deliver digital technologies to farmers around the world.

Founded in 2011 and available in seven European countries, VitalFields offers an easy-to-use tool for farmers to plan, manage and analyze their field activities, including simplified tracking and reporting of all crop inputs to help ensure compliance with European Union environmental standards.

“At Climate, our vision is to deliver one centralized digital agriculture platform to provide farmers with the tools they need to optimize their operations,” said Mike Stern, chief executive officer for The Climate Corporation. “VitalFields has built a successful business spanning multiple European countries, and we see how their digital tools will complement our Climate FieldView platform offerings in the future. This acquisition marks Climate’s first step into the European market, and we’re looking forward to working with VitalFields to grow and enhance their current tools to help farmers maximize their return on every hectare.”

VitalFields’ tools will continue to be sold in Europe. Climate plans to expand the VitalFields user base to help European farmers uncover valuable field insights and use field data to improve productivity.

“We share The Climate Corporation’s vision of providing one connected digital ag platform for farmers across the globe,” said Martin Rand, chief executive officer and co-founder for VitalFields. “We look forward to the opportunity to expand the availability of the tools we’ve developed to help more farmers across Europe broaden their experience of the value digital tools can provide toward greater efficiency and sustainability.”

For more information:
www.climate.com

Publication date: Tue 29 Nov 2016