Netherlands: Noticeable demand for first spring flowers

"Now the weather is starting to improve, you notice people wanting to bring color back into their garden,” says Ronald Hartman, Chief Clock Affairs at FloraHolland Eelde "Increasing demand for the first spring flowers, especially violets, is noticeable."

The auction hall in Eelde. (Source: Ronald Hartman)

Violets are usually the first spring flowers. They can cope with a little cold, and their bright colors explain why these plants are traditionally popular early in the season. It is not uncommon for growers who have violets to also deal in other bedding plants. "Ideally, the temperature gradually creeps up and the demand for other bedding plants rises accordingly. A typical grower will try to anticipate on this.”

The auction in Eelde serves the northern provinces and the north of Germany - the local market in particular. International trade mainly goes through the larger auctions in Aalsmeer and Naaldwijk.

More information:
Ronald Hartman, Hoofd Klokzaken FloraHolland Eelde
FloraHolland
Eelde
Burg. J.G. Legroweg 80 9761 TD Eelde
T: +31 (0)88 789 89 89
F: +31 (0)50 309 10 62
E: ronaldhartman@floraholland.nl
www.floraholland.nl