Flower Council Holland (BBH) turns the spotlight on another houseplant each month. In October the honour goes to Polyscias. Polyscias grows rapidly into a strapping plant reaching 1 - 1.5 meter high, making it impossible to ignore. This month consumers and the press will be informed about this shade-loving plant. The campaign is being conducted in the Netherlands, France, Germany, Great Britain and Italy.
FloraHolland informs the trade about the houseplant of the month campaign through product presentations at various locations. For example, Connect highlights the new 'Houseplant of the month' in the presentation areas in Naaldwijk and Aalsmeer each month. A focus is also put on the houseplant of the month in the clock auction rooms.
Florists and garden centres can download the Polyscias poster from the BBH website. These posters can be used to draw attention to Polyscias on the shopfloor.
Along with promotional material, florists and staff of garden centres receive background information and tips for caring for the product from Flower Council Holland. It is all useful because consumers are becoming increasingly interested in the story behind the product.
Click here to learn more
Announcements
Vacancies
- Head Grower Strawberries, Australia
- Growing Manager for Hydroponic strawberry producer
- Farm Manager Costa Rica
- Regional Sales Manager Fresh Produce
- Head Grower Strawberries, Norway
- Export Trade Manager
- Business Developer - Northern Europe
- Orchard Sector Manager
- Grower
- International Citrus Account Manager
Europe: Polyscias is houseplant of the month in October
Publication date:
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2023-09-25 New podcast series about the history of fresh produce
- 2023-09-25 “It is our goal to provide our products in all 50 states”
- 2023-09-18 Growers and chemist innovate with new and existing products
- 2023-09-14 New celery bites introduced
- 2023-09-11 New compostable pot available to North American growers
- 2023-09-07 New salad kits and salad blends will debut at Southern Innovations
- 2023-09-06 Focus on reliability, longer lifetime, reusability, and flexibility
- 2023-09-01 New line of fresh-cut herbs under Vitalicious BIO-Organic label
- 2023-08-29 The nutritional marvel of microgreens
- 2023-08-28 Now, tomatoes can also be worn
- 2023-08-22 "New broad spectrum bioinsecticide back by popular demand"
- 2023-08-21 A nickel-free tomato that meets the needs of allergy sufferers
- 2023-08-09 A plastic film with maximum brightness, thermal efficiency and diffusion
- 2023-08-07 UK: GrowUp Farms launches first range of vertically ready-to-eat salads into Tesco
- 2023-07-20 Can spicy ice cream be dangerous?
- 2023-07-11 Some burgers will be served without tomatoes as crop shortage hits India
- 2023-07-07 Organic and fresh-cut vegetables on display
- 2023-07-04 Water cleanser product to be on display at Cultivate '23
- 2023-06-30 "Everyone loves Honing tomatoes, especially as a snack vegetable"
- 2023-06-27 New clips for tomato and cucumber cultivation
