Europe promotes veg consumption with 'We Care, You Enjoy' campaign

The 'We Care, You Enjoy' campaign continues making progress to promote the benefits of vegetable consumption and recipes with vegetables as the main ingredient.

In this sense, one of the latest initiatives focuses on informing consumers, through 'promotional advisers', about the 'We Care, You Enjoy' campaign and about the vegetables included in the promotion.

To this end, advisers will be present at the busiest spots of selected cities in the main destination countries, Austria and Germany, trying to break the gap with consumers and increasing the chances to reach a larger amount of people. This way, in addition to conducting promotional campaigns in supermarkets and other retail points, the advisers will travel to airports, train stations, motorway rest areas, etc.

Within this initiative, 80 promotional actions will take place in several points of Austria, such as Vienna, Graz, Linz, Salzburg, Bregenz and St. Pölten. In Germany, 76 promotional actions will be conducted in cities like Cologne, Frankfurt, Berlin, Düsseldorf and Bonn.

For these promotional actions, besides information and advising duties, consumers will receive leaflets with advice on how to increase vegetable consumption with children, as well as ideas to make the most out of them in the kitchen.

Recipes like Tomato Tartar, Cucumber and Salmon Brochettes, Pepper Timbale or Mimosa Salad are some of the dishes which the 'We Care, You Enjoy' campaign is using to reach European consumers and convince them about the importance of eating vegetables and how to cook them to keep their properties intact.

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Source: Ideal

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