Filipinos are embracing a healthier lifestyle. The rise of fitness communities, new wellness trends, and a growing awareness of nutrition are encouraging more Filipinos to take a more holistic approach to their well-being both for themselves and their families. However, despite this growing trend, Filipinos still lag behind its ASEAN neighbors when it comes to vegetable consumption, a key part of achieving a healthy lifestyle.
Eating healthy is a common challenge because of barriers such as the affordability of vegetables, accessibility and a lack of variety readily available in the market. Committed to providing Filipinos with safer, more sustainable and nutritious fresh vegetables, More Veggies Please, a new local and proudly Filipino vegetable brand, aims to close this gap.
The fresh produce of More Veggies Please is grown in the country's largest greenhouse facility, Metro Pacific Fresh Farms (MPFF). Metro Pacific Fresh Farms, a project of the Manuel V. Pangilinan-led Metro Pacific Investments Corp. through Metro Pacific Agro Ventures in partnership with Israel's LR Group, brings a modern, technology-driven approach to farming.
"The vision behind these investments is an agriculturally independent Philippines," says MPIC Chairman, President, and CEO Manuel V. Pangilinan. "We want to help build a nation that's capable of feeding all of its people."
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