AGF Monitor tracks weekly retail price developments for fruit and vegetables across major Dutch supermarkets. Prices are monitored by Supermarktscanner.nl and recorded at the end of each trading week.
Cucumber 
© Supermarktscanner
Albert Heijn and Dirk are running deep promotional discounts on cucumbers. Albert Heijn has cut its price by €0.35 to €0.50, while Dirk has reduced its price by €0.26 to €0.49. Hoogvliet, Jumbo, Plus, DekaMarkt and Vomar have held their prices steady. The steep discounts at Albert Heijn and Dirk have pulled the weekly average down by €0.09 to €0.70.
Broccoli
© SupermarktscannerAlbert Heijn has lowered its broccoli price by €0.20 to €1.69, and DekaMarkt by €0.44 to €1.35. As a result, the average broccoli price has fallen €0.09 to €1.49. Dirk, Hoogvliet, Jumbo, Plus and Vomar have maintained their prices.
Blueberries
© SupermarktscannerThe average price of blueberries has risen €0.19 to €4.34. Albert Heijn has moved back from a promotional price of €3.42 to its regular price of €4.89, an increase of €1.47. At Hoogvliet, a promotion has ended, pushing the price back up from €3.79 to €4.39. DekaMarkt is running a substantial promotion, cutting its price by €1.10 to €3.69. Vomar, absent from the data the previous week, has returned with a slightly lower regular price of €4.39, down €0.06. The rise in the weekly average is driven primarily by the end of promotions at Albert Heijn and Hoogvliet, partially offset by the DekaMarkt promotion.
Mango 
© Supermarktscanner Hoogvliet has ended a sharp promotional price of €1.19 and returned to €1.79, an increase of €0.60. DekaMarkt is running a promotion and has lowered its price by €0.30 to €1.69. Vomar, absent the previous week, has returned at €1.75. The price increase at Hoogvliet outweighs the reduction at DekaMarkt, pushing the average mango price up marginally by €0.04 to €1.86.
Strawberries
© SupermarktscannerThe average strawberry price has dropped sharply by €0.90 to €3.09 per 400g, the lowest average of the year to date. Nearly all supermarkets are running deep promotional offers around the €3.00 mark. Albert Heijn has cut its price by €1.00 to €2.99, as has Hoogvliet. Jumbo has reduced its price by €0.49 to €3.00, and Plus by €2.00 to €2.99. DekaMarkt remains stable at €3.49. Vomar and Dirk are not included in the strawberry data, as neither lists the 400g format in their online shop.
Truss tomatoes
© Supermarktscanner Despite several price movements among retailers, the average weekly price for truss tomatoes has edged down only slightly, by €0.02 to €1.19 per 500g. Albert Heijn has reduced its regular price by €0.20 to €1.35, while Plus is running a promotion with a €0.50 reduction to €0.99. At Dirk and Hoogvliet, promotional prices have ended: Dirk's price has risen from €0.99 to €1.29, and Hoogvliet's from €0.99 to €1.25. DekaMarkt remains at €0.99 and Vomar at €1.24.
Notes
Price data are sourced from Supermarktscanner.nl and are based on online prices listed in the web shops of Albert Heijn, Jumbo, Plus, DekaMarkt, Dirk and Hoogvliet. Prices represent weekly averages, inclusive of promotions. Country of origin and product quality are not factored into this comparison, as most supermarkets do not publish this information on their websites. Jumbo sells truss tomatoes only in packs of five units rather than by 500g or per kilogram.
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