A shopper at Coles in Australia expressed astonishment at the cost of strawberries, leading to widespread discussion on social media. The customer, identified as Rachael Arahill from Byron Bay, highlighted a 350g punnet priced at $9.50, describing it as "daylight robbery."
Her comments sparked a debate about the pricing of strawberries, particularly as they are not in peak season. Coles responded to the comments by explaining that strawberry prices are influenced by seasonal growing conditions. They noted that the country is currently between strawberry seasons, which affects availability and price.
However, they anticipated that prices would decrease as the weather warms and strawberry volumes increase, typically around July to September. Coles also mentioned that customers could find better value in other fruits, such as navel oranges and pink lady apples, during this period. The discussion highlighted the importance of understanding seasonal produce patterns to manage expectations regarding fruit prices.
Source: news.com.au