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GoMicro revolutionizes strawberry quality assessment with AI

GoMicro has announced the successful conclusion of beta trials for its ground-breaking AI-powered strawberry assessment technology with one of the world's largest supermarket chains. This cutting-edge innovation is set to transform the way strawberries, a popular yet
perishable fruit, are assessed, ensuring higher quality and longer shelf life.

Traditional quality control (QC) methods, which rely on binary accept-or-reject decisions based on USDA standards, often miss subtle defects like bruises that may not
be visible upon receipt but deteriorate during storage, leading to consumer
dissatisfaction. GoMicro's revolutionary patent-pending technology addresses this
challenge by creating signature illumination conditions and employing generative AI
to build highly accurate assessment models. This technology not only detects visible
defects but also predicts shelf life, even with limited sample sets.

"Strawberries present a unique challenge in QC due to their fragility and rapid
spoilage," said Dr. Sivam Krish, CEO of GoMicro. "Our technology is designed to detect
emergent defects that are often invisible to the human eye but become apparent
later, causing consumer dissatisfaction and contributing to food waste."

GoMicro's core imaging technology, combined with generative AI, enables the rapid
and economical development of tailored models specific to fruit variety, region, and
season. This adaptability gives GoMicro a competitive edge, as traditional methods
require thousands of images to build AI applications, rendering a one-size-fits-all
approach ineffective for the diverse range of strawberry varieties.

"Our AI assessment solutions facilitate more efficient and precise quality control,
significantly enhancing consumer satisfaction by ensuring only the freshest berries
reach store shelves," added Dr. Krish.

As GoMicro continues to refine its strawberry assessment technology, the company is
poised to expand its application to other perishable goods, setting new standards in
the agricultural QC industry. By applying this technology at the farm level, subpar
strawberries can be segregated and repurposed, reducing waste and enhancing
overall quality. GoMicro's QC solutions are phone-based, and the company is
developing a "QC network solution" to track quality and freshness throughout the
entire agri-value chain. "Quality cannot be ensured at a single point in the supply chain," said Dr. Krish.

For more information:
Sivam Krish
Go Micro
Tel: +61 0401192100
[email protected]

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