At Harmoniz research and development center, they have been focusing primarily on tomato cultivation.
Harmoniz's main office is located in Israel with R&D locations in Italy, Spain, Mexico, and now the Netherlands. General Manager of Harmoniz Netherlands, Paul van Dijck, describes their work as trying "to solve issues [that] consumers or retailers or growers deal with on a daily basis." This is what has led to their significant focus on R&D with centers in different regions to guarantee "the right product for the market surrounding it," as Paul mentioned.
Harmoniz solves problems such as disease susceptible crops and tomatoes that are not to a consumer group's tastes by developing and producing innovative seeds. The integration of traditional breeding methods with modern technologies underlines Harmoniz's commitment to advancing horticulture science.
The high-tech horticulture ecosystem in Zuid-Holland and the Netherlands is known for its competitive but collaborative environment. Harmoniz has made the most of this collaboration by jointly buying and converting a greenhouse into an R&D center together with Horti-Tech and Metazet. The greenhouse that will officially open this year will allow for rapid, small-scale testing that will accelerate innovation solutions. This is a major step forward, as Harmoniz has been actively searching for an appropriate R&D location since 2021. Breeding and testing will take place on location, which will also allow Harmoniz and its partners to work together with local growers and other industry partners to further develop across multiple areas, such as mechanization.
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