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Divine Flavor restructures executive sales team

Nogales-based produce distributor and grower Divine Flavor has restructured its executive sales team—elevating Patrick Cortes to vice president of sales and Carlos Bon to senior vice president of sales.

Cortes, who joined the team last April, will continue in business development and strategic planning for the company while taking on his new role as VP of sales, reporting to Bon, who will serve as the company’s new senior vice president of sales. The moves position the vertically integrated company for its robust growth plans.

“I’m very excited for the short term and the long term and for the opportunity to build upon what the organization has already created,” said Cortes. “We are a company inspired by flavor, dedicated to product innovation, and committed to delivering stellar customer service. I’m honored to provide my leadership to a talented, hardworking sales staff who have built this organization into what it is today.”

Left to right: Patrick Cortes, Carlos Bon.

Cortes will work closely with Bon and the company’s sales team to provide leadership and complement all categories the company offers, focusing on the hothouse and dry veg sectors. Previously, Bon served as Divine Flavor’s vice president of sales for the past three years since taking over for Pedro Batiz in 2020 when he retired, and he will now aid Cortes in this role as the two sides plan to develop further both its veg and grape programs across the board.

“Having someone such as Patrick is exciting for me personally and professionally,” says Bon. “Although he’s only been with Divine Flavor for a short amount of time, Patrick has been a great leader for our team. I greatly look forward to working with him as we take on our leadership roles for this company. We were formed as a family business when it was founded, and having someone who comes from the corporate side of the industry brings a lot of value to our company as well as to our current and potential client base.”

President and CEO Alan Aguirre says the company has aggressive plans for the future, and having veteran presence such as Bon and Cortes will be key. “We are very happy for both Patrick and Carlos,” says Aguirre. “Not only do they have the experience and the capacity to help us, but the two of them have great chemistry with our team. As our company looks to further develop our commodities with retailers and food service, it will be important to have experienced team leaders and a veteran presence who can build stronger relationships with current customers and develop new ones. Patrick and Carlos, alongside our hardworking sales executives, is how we will achieve this.”

For more information:
Michael DuPuis
Divine Flavor
Tel.: +1 (520) 281-8328
[email protected]

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