Officially, GS Europe is an accountancy firm, but thanks to years of experience in the Mexican market, the company is also increasingly operating as an advisory and guidance company. "We have been active in Mexico for 40 years and know the market completely," says Bertil van 't Veen, who also makes the Mexican market accessible to many Dutch horticultural suppliers.
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For four decades, Grupo Sistemas has successfully supported companies in navigating the complex Mexican market and, since 2020, now through its subsidiary in the Netherlands, G.S. Europe. The company offers a wide range of services: from accounting and tax services to reporting and controlling, setting up companies in Mexico, HR and payroll, treasury management, collection and billing, staff outsourcing and recruitment, auditing, financial control, and legal advice.
"We are an accounting firm, but because we know the Mexican market well, we can also support companies with other issues," says Bertil van 't Veen, managing partner of GS Europe. Over the years, the company has built long-term relationships in both the Dutch and Mexican markets, and from the growing horticultural sector, more and more companies also know how to find him, as evidenced by the 15 suppliers the company now supports. "For example, we might be asked to help set up a company in Mexico because that's where an order comes from for a supplier, but sometimes that's not immediately the best solution: after all, that also involves obligations and a lot of administration. Sometimes it can be better to complete this assignment in another way first, and if there is a follow-up, we look for the best form. That avoids a lot of hassle on the front end."
That growth is possible for horticultural suppliers in Mexico, Bertil is convinced, but it won't happen overnight. "The Mexican market is developing, and more and more companies are seeing the benefits of advanced technologies and machinery. These innovations can increase efficiency and reduce dependence on personnel, which is important for growers in Mexico to remain competitive. But this is a development that is not done overnight. Suppliers must continue to demonstrate the benefits of these types of solutions to convince growers. And then, if there is enough business, a branch in Mexico may be the best solution."
And there are more challenges in Mexico, such as bridging cultural differences. He says, "Finding skilled Mexican personnel can also be a challenge because of the lack of specific horticultural training. We then work with our Dutch clients to advise and guide them in attracting and training local talent."
For more information:
G.S. Europe B.V.
Laan der Hesperiden 124
1076 DX, Amsterdam
Tel.: 0031 85-4015281
Mob.: 0031 6-42315698
Email: [email protected]