Strawberries enjoy one of the highest household penetration levels in the US among fresh fruits. They also have the highest per capita consumption in the berry patch, both in fresh and frozen markets.
As demand continues to grow steadily, planted area in California is expanding. Record shipments are likely in 2023, but the weather remains the usual wildcard, particularly this season, as growing areas in California have been impacted by record rainfall. While the fresh market remains mainly a regional North American story, US imports of frozen strawberries from South America are changing the landscape. With the availability and consumption of all berries expanding, interesting market opportunities arise.
Source: research.rabobank.com