"2022 was a good year in terms of sales. We ended the year with about 30% more sales than last year, and our quantity on the market increased by 40%, strengthening our commercial relations with customers. We have always continued to work to guarantee high-quality standards at competitive prices," said Luigi D'Aniello, manager of Ludan Fresh Supplies, a company based in the southern Italian province of Salerno.
"In 2022, we saw an increase in sales in both summer and winter, despite price increases due to the increase in growing costs. Now, just before Christmas, we notice a strong demand for aromatic herbs from the Dutch market. That actually happens every year during this period," said D'Aniello.
"The best-selling herbs in 2022 were smooth parsley, rosemary, sage, basil, and thyme. But the rest of the assortment also did well. The loose products were ordered the most, especially by packers supplying wholesale and retail and by suppliers to the catering industry. We also continue to offer herbs in flow packs and, starting this year, we also offer herbs in bags made of recyclable plastic in different sizes."
Fresh aromatic herbs are the core business of Ludan Fresh Supplies. The company exports to several European countries, but the Netherlands is the main market with 80% of sales. Half of the cultivation is organic, and all products are GlobalGAP certified.
Each year Ludan Fresh Supplies brings an average of 52 tons of product to the market. The company controls all phases, from the cultivation and development of new packaging units and product formats to marketing.
"For 2023, we have defined the following goals: to further improve product quality, increase sales, strengthen commercial relationships and appear on the UK market with our main products. Finally, we also hope to bring larger volumes of our packaged products to the market," the young manager concluded.
"We will start planning for the summer season starting in January. To ensure continuity of supply, optimize costs and offer competitive and fair prices, we want to be well-prepared. It is fundamental to grow with the destination market and meet the needs of customers."