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Dutch growers PapriCo celebrate 10th anniversary: Growth to nearly 100 hectares

Saturday, December 17, 2022, marks ten years since the Dutch growers of high-quality bell peppers joined forces and knowledge and started collaborating under the name PapriCo.

Today, these growers are Tim and Arnoud van Dijk of VD Holland, Ron and Ivo Jansen of Jansen Paprika from Andijk, and Nick Persoon of Personal Vision, located in Bleiswijk. The growers aim to grow the best and most delicious sweet peppers in a way that is as sustainable as possible.

For their energy supply, the companies use residual heating, geothermic and biomass, heat pumps, and solar panels so that only a limited portion of their heating depends on the gas. For the cultivation itself, they almost exclusively use biological pesticides to combat illnesses and plagues. Only in case of emergency are chemical correctors used, and only locally.

Not only are their crops and products well cared for, but the entrepreneurs are also fully convinced that caring well for their staff also benefits their crops and products. Therefore, the companies from the tip of the Noord-Holland province, provide good-quality housing for their flexible employees.

Roy and Nick Persoon of Personal Vision, one of the four PapriCo growers

Nearly 100 hectares
Over the past ten years, the acreage has grown from 64 to nearly 100 hectares with green, red, and yellow bell peppers. But the ambition of the entrepreneurs does not end there. In the upcoming years, the collaborators want to continue expanding and make full use of sustainable energy sources. In order to package the increasing amount of bell peppers, Growers United is building a new and completely automated packaging business of 10.000 m2 in Zwaagdijk, led by Mark Borst. Mark has also grown along with the PapriCo growers. He started as flowpack manager for PapriCo nine years ago and is now the director of the packaging company.

The bell peppers are sold by Growers United under the brand PapriCo to retailers all across Europe. "Because Growers Uniters takes care of the sales, marketing, and packaging of the peppers, we can focus on our ventures and growing the best quality bell peppers," says Ivo Jansen, one of the growers.

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